How many people have you spoken with today? Chances are that most of them lied to you—and that they did it more than once. It's a hard fact to accept, but even your closest friends and coworkers lie to you regularly. University of Massachusetts psychologist Robert Feldman has studied lying for more than a decade, and his research has reached some startling conclusions. Most shocking is that 60% of people lie during a typical 10-minute conversation and that they average two to three lies during that short timeframe. Most of the people in Feldman's studies don't even realize all of the lies they have told until after the conversation when it was played back to them on video. People lie in everyday conversation to appear more likeable and competent. While men and women lie equally as often, they tend to lie for different reasons. "Women were more likely to lie to make the person they were talking to feel good, while men lied most often to make themselves look better," Feldman said. "A man